Hypersexual Avatars – Who Wants Them?

Waern, Annika and Larsson, Anna and Nerén, Carina (2005) Hypersexual Avatars – Who Wants Them? In: ACM SIGCHI International Conference on Advances in Computer Entertainment Technology, 15 - 17 June 2005, Valencia, Spain.

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Women are less dedicated to computer gaming than men. Previous studies show that one reason might be that current games exhibit hypersexualised female avatars: avatars that have exaggerated sexual signals to which female players object. We report on a study in which this hypothesis was tested. The study was performed with men and women aged 17-22 from the Stockholm area. In our study, both women and men showed similar preferences in avatar selections. However, we also found that the women seemed to be more aware of personality stereotypes, in that they were more consistent in attributing a hypersexual avatar to a ‘bimbo’ personality.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:Design, Experimentation, Human Factors
ID Code:276
Deposited By:Interaction Researcher
Deposited On:01 Feb 2006
Last Modified:18 Nov 2009 15:55

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