SODA

A model for evaluating converged media for advertising purposes

Svahn, Mattias and Wahlund, R and Denward, Marie and Rademaker, C and Nilsson, P (2013) A model for evaluating converged media for advertising purposes. In: Convergent Divergence? - Cross-Disciplinary Viewpoint on Media Convergence. Springer - Verlag, Germany. (In Press)

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Item Type:Book Section
ID Code:5721
Deposited By:Marie Denward
Deposited On:29 Oct 2014 12:42
Last Modified:03 Nov 2014 13:11

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